Oct 22, 2025
3 min read
São Paulo is a new blog by Daniel Perron, leading blogger of Hlobosporte.com and SPNET.Issues and ideas at São Paulo Futebol Clube.
São Paulo Football Football announced in a press conference on Tuesday in partnership with FCJ Group and SportSheCa, the creation of ussão, the creation of ussão, the result of the company - CVB.
Corporate Venture Builder (CVB) is a strategy used by large companies to internally create and develop new startups using their own expertise, infrastructure and resources.The project will allow startups to join the institution's product portfolio, generate income for the club and bring benefits to its fans.
Inova.São Ventures aims to attract Brazilian and foreign startups through a strong model of acceleration and advanced development, with a unique opportunity to test and verify solutions in the sports and entertainment sector within one of the largest clubs in the country.
The project promises to develop products for fans, such as apps, new benefits, experiences and engagement programs, as well as new services, always with an innovative name.In addition, the club generates internal savings through solutions that replace products and services used today, optimizing costs and increasing operational efficiency.
The goal is to ensure that the solutions created by the startups are promoted in the general market like Soo Paulo FC Produchs, with full scale, institutional class visibility through the CVB.
Dukava.Sãã nextya wants to generate more than 90 million dollars in revenue from the new business in the next five years.The conditions of the project are the joint team with the FCJ team and the sports team led by the new government of Cibolo.
"The focus on machines opens the front of innovation and surpasses additional revenue streams, agreeing with the most types of Board, including high-end enterprises, while at the same time we deliver quality solutions and real value."- Says Jose Oliver, São Paulo FC.
During the first year, solutions will be selected in areas such as artificial intelligence, augmented reality, virtual reality, health tech, interaction, gamification, integrated services, beacons and geospatial, in addition to fan experiences, among other emerging technologies.
Get to know the partners of Inova.São Ventures
FCJ Group has been changing the innovation of ecological environment for more than ten years!With a special approach implemented by large and medium-sized companies throughout Brazil, we have created CVBS – a company builder based on the strong concept of open innovation.
More than 300 startups, startups, +1500 investors and +180 companies from all over Brazil More than 50 companies get innovation, disruption and ROI to open innovation.Companies such as Telecom Algar, Tecu, Volley Group, Lunara Group, Andrade Gutierrez and others use the FCJ model to build the state-of-the-art CVB model for global innovation – the Enterprise Venture Builder.
Sportheka is a sports-focused startup factory dedicated to creating high-impact businesses through innovation and technology.It operates as a "startup studio" or startup factory, creating joint ventures with investors, entrepreneurs, brands and sports organizations.
Sportheca created OneFan, a startup that develops digital ecosystems for football teams, offering fans more engagement with their favorite club to access exclusive content, services, products and their teams' experiences.It has an innovation campus in São Paulo.It focuses on global trends in innovation and technology, based on the Brazilian reality, to provide solutions for the promotion of sports
For further information please contact us.
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