The larger gestures come with new Technology and challenge "myth"

In a rare joint look, Globo, SBT, Records and Striptease chiefs suggest opening up TV relevance, announcing TV 3.0 collaboration, and charging Isomie charges for digital platforms

In motion, showing the new opportunity of participating in the radio station of several weeks in San Paul Week to express an opinion of speech in the future.Viira, CEO of information and Claudio Louise Giordani, CEO of Bandeirantes de Bandeirantes de Volas, against the Energy Opening of Dtv +.The principle of the meeting is the normative confirmation is the second competition.

Putting President Paul Henrique Castro, the joint presence of executives at the event means fundamental changes in the industry.

This integration reflects the tonic of the congress itself, which penetrates the debates on the use of technology in the most different areas of media activities, from production and distribution of content to the income and measurement of the public.Discussion conducted by general directors was not an isolated fact, but the most important event of the movement that exceeds the entire industry.

The debate, journalist and Kolumnis Media Gperthe Ravache, when we see only the number of audiences, when we see only the number of spectators: "If we go on the phone, almost 65% of consumption."

Danielle Birotti from the SBT attributed this perception to the shortage of the broadcasters themselves.

This decision, such as employee, has developed DTV treatment.This is the first prediction of the country, "Marcha, Wangille, wanville Audio of collaboration, when we're out of inlig motherya. We are all able to share.

Connection also helps exchange workplaces.The birds from Barmairranti showed the importance of sharing money from the Barumirdana, the money.It was important to governments to adjust to 2035. "This requires the forgiveness of mankind."

New arena of the competition

The broadcasts the alliance is a direct response to a change in a competitive occasion.Dispute between the customer attention is no longer open channels, but with the use of technological giants and broadcast platforms."In the past, we were accustomed to competition. This race is strengthened by the competition," he died.

Giordani was strong in identifying new opponents."Our competitors are not us," he said.According to him, there is a constant pressure that threatens the visibility of open TV in the TV devices."We see that this hard competition is trying to take away from the screen."

Bulgroth's pushed irregularly on the center of TV forces high-profile, underlying problems regarding his friendship, "If that's what kind of modern buses have given them away to any modern TV. Try to throw on the ground."

Radio, solution is on the combination of technology and rule.Markus vinecius Vieira, says you can see more.We will be able to be guaranteed because the type of TV is open."The topic is to have the victims opened, is a government service in accordance with the rules of Brazil, although there is no TV television."Should be accused of open television television,

Creativity in pressure

Roads and entertainment and pressure for financial results: Happy with the secret of safety, but over safety systems, I.The result supports, Mimati are very rely on, but survive you a lot of trainers."There is a life sail."Development is careful of the refresh."You're very strong.""We have to have a place for experience and error."

Claudius Giordani, in the other hand, brings financial matter."We have a place, so we can stay in the effort and error to the product of work," Dixit.Explicating the cost of the return analysis of "day and night".He thinks it is not a "magical formula" and "there will be many attempts and mistakes to find the equation."

The various bert, with digital influence entity such as sigsecal signeque, was citep committed or an example was awesome."[She] says," TV is this consolidated.Av is what gives us a sealing that we are really famous what's on another level. '

This movement was considered to be determined to prove a television with the importance of the environment.Beyrui, Sonasla "TV successes achieved in a digital environment.Memarine made the surprised as part of the current media constraints."I think we are a challenge to all of these other environments become a growing business models," he said.

Measure and partnership challenge

One of the most important fronts of the Battle for Open TV is to measure the audience and the results of the advertising.Leaders have criticized the lack of a comparable model between television and digital platforms.

Paulo Marinho defended Brazilian measure, which is the independent units, which isonami and the brings DTV + new possibilities.We have the ability to assess our subjects.We cannot have a more personal divided advertisement."Marcus Vasius Veraria said that the measure allows a greater revision."We are about the most effective vehicle department."

Despite the competition, the partnership with digital players also talked about the current cooperation of the strategy.

Quality and regionalization

Looking at the future, the director of the technological quality and strengthening the regional television, "Marinho said, the viewers, and the viewers can be determined in the sound of the fans.

Hamalization is a conversion point, especially for Bajheads and notes. "I like to follow Clodio among strangers here. TV 3.0 also has this feature" "We've worked with our relationship."

Finally, the vision of the common future was a television vision that is consolidated as a safe hall among excessive information."I see open TV […] as a safe hall. Reference. Marinho added, talking about the guardian's ability and ambitions" to be an important point of the Brazilian population meeting ".