Dec 17, 2025
3 min read
James Cameron waits calmly for the elevator to descend, a calmness that is not the same as in the new Avatar: Fire and Ash.The film follows the chaos of a hapless family on the run, and there seems to be some concern about the future of one of the most profitable and expensive franchises in history.
"I may be disappointed, but there's nothing I can do," said the director at a luxury hotel in Los Angeles, USA. "Avatar" movies need to make a lot of money to justify their price.
If there is no doubt that Cameron will make a total of five films.It is now said that the possible sequel will depend on the screening of the third chapter, which will be shown this Thursday.
Empty screenings, inflated tickets, studios sold out.We live in a terrifying scenario, not to mention Cameron, who has made a career of defending cinema as a collective and sacred experience.Hoping to bring audiences back to the cinema, in this film the director repeats the audiovisual resonance of his predecessors, with greater refinement: he worked on the editing for five years after the shooting was completed in 2020.
Therefore, "Fire and ashes", the longest "Avatar" to date, shows more than three hours and twenty minutes of bluish-red creatures, with underwater scenes and amazing places and animals that live for years only in the director's head.
But Cameron is tired of talking about technology. And wants "Avatar" to be known forever after. "If you go to see this movie looking for a new kind of cinema, you won't find it. It's a continuation of what I've done. If you keep asking me about technology, I'll tell you, it's about characters. Ask me about the things that matter to me. Or don't ask me anymore."
So, in summary, Jack Soule and his partner Nitiri are faced with the death of their son, which marks the end of the previous work.The two also face the threat of a tribe connected to fire, led by Warang, a ruthless creature wielding flames.
Whether Cameron likes it or not, it's his technical prowess that made 2009's "Avatar" the highest-grossing movie of all time, taking in $2.9 billion.The second, "Waterway," which came out three years ago, proved that lightning can strike twice, taking $2.3 billion to take third place on the same list.Cameron also has another title on the list, "Titanic," which is number four.I started like no other.
The director does not say how much he spent on the new "Fire and Ashes", nor does he admit how much he wants to earn."In the current scenario it is impossible to consider any value," he says.
Cameron, a computer graphics genius and 3D master, faces an unstoppable competitor for the first time: artificial intelligence, an artificial intelligence that has spread wildly across the entertainment industry.Disney itself, which distributes "Avatar," has given its characters to owner ChatGPT for use in creating videos.
"It is not easy to say whether I am for or against artificial intelligence. There are both benefits and risks," he says.
In a video shown to reporters ahead of a screening of Fire and Ashes in Los Angeles, Cameron advocated the use of artificial intelligence and talked about the work it took a team of hundreds of people to create the films.This is because Avatar uses an advanced filming technique that allows the bluish bodies of the characters to be superimposed on the actors during editing.The same goes for the latest Monkeys.created in the animals from the Planet of the Rings movies or Gollum's creature from the Lord of the Rings movie.
Adding artificial intelligence to the production of "Avatar" will certainly help keep costs down, but Cameron doesn't want to know.
Sam Wormington star says "Avatar" didn't have a problem with the team."However, the feeling of me, even if it is used to be used. It's done as well as other," Stephen Long, the Franchise is like quarchius.Almost jump in the past, he joined with fire to complete its revenge.
"There is no one who works on these movies who does not love movies. If "Avatar" can help the movies survive, we will make them happen. Make people see more movies. That is good for all of us," he continued.
Cameron is one of those filmmakers who have kept the industry on its toes.The director, for the money he makes in Hollywood, "Fire and Ashes" received nominations for the next Golden Globe last week before it premiered.
The original song "Dream as One" sung by Miley Cyrus and the production are among the nominees for Best Blockbuster Movie, a category created to include popcorn titles that historically have not been among the more big-headed titles competing for major awards.
"Avatar" ended up being a successful Marvel-style franchise, including theme parks and video games.Cameron said it was important for him to follow the mega-saga model in order to raise enough money to make a sequel."It's a positive ecosystem," he said."Personally, I'm not a fan of the game. But if people like the world, then they want to stay in it, that's fine."
What's interesting is that watching the new "Fire and Ashes" on the big screen feels like being in front of a video game.This is because movies use more frames per second than other movies, creating a simple and fast movement style that breaks away from traditional filmmaking and brings the experience closer to the visual techniques of modern games.
For example, in the opening scene, the characters seem to be flying over the moon Pandora in an intentionally rushed scene. It's weird, but your eyes will adjust 5 times.
The film ended with a standing ovation at the film's premiere at the Dolby Theatre, home of the Academy Awards.The director, some of the cast and other hot names from Arnold Schwarzenegger to Billie Eilish walked the red carpet, but one massive A really caught fire.
It's hard to know if they stayed for the whole movie or just went to the party.But Cameron says he's really interested in the public's warmth."Did people take anything away from the film? Did it change their perspective on things? Spiritually, generate reflection on our relationship with nature or our connection to each other. Do people cry when they see the film? That is also a measure of success."
The reporter went at the invitation of Disney
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